SlideShare for nonprofits

I recently started experimenting with SlideShare and think it has great possibilities for the nonprofit community. You can see my profile and two SlideShare presentations here or watch one here:

Fundraising: How to better understand your donors' needs

View more presentations from Tim Bete.

If you ever make presentations about your organization to other groups (e.g. Rotary, etc.), you can easily turn it into a SlideShare presentation. Simply post your PowerPoint to SlideShare and then post your recorded remarks in MP3 format. SlideShare lets you connect the two pieces, and tell it when to change slides. It's a very quick and easy process. You can even sit at your desk and create the entire presentation using your PC's microphone.

I see SlideShare possibilities for volunteer training, staff training, and donor updates, among other areas.

Marketing books for non-profits

Dayton, Ohio -- I recently asked LinkedIn users for the best marketing books that help non-profits accomplish their missions. Here's the list of books in no particular order. Now get reading!

• Positioning by Jack Trout
• Words That Work: It's Not What You Say, It's What People Hear by Dr. Frank Luntz
• What Got You Here Won't Get You There by Marshall Goldsmith
• Tribes by Seth Godin
• Dan Kennedy's No B.S. series
• Marketing Strategies for Nonprofit Organizations by Siri N. Espy
• Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham
• Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get by Bill Glazer and Dan Kennedy
• There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today Guaranteed! by Joe Vitale and Jeffrey Gitomer
• Social Marketing in the 21st Century by Alan R. Andreasen
• American Writers and Artists, Inc. (AWAI)'s course on copywriting for fundraising
• Common Sense Direct Marketing by Drayton Bird
• The Three Laws of Performance" by Steve Zaffron and Dave Logan
• What Would Google Do? by Jeff Jarvis
• Robin Hood Marketing by Katya Andreson
• Let's Have Lunch Together by Marshall Howard
• Purple Cow by Seth Godin

I would add the book, Influence by Robert Cialdini.