Dayton, Ohio -- Jeff Sawyer from Lands End, a very talented copywriter and former co-worker, just sent me a video for the Big Boston Warm Up campaign. They have a goal to provide 7,681 coats to homeless people this winter. Toward the end of the video, look for my name "Tim Bete." You can personalize the video with anyone's name and send it to them. The personalization makes for a great appeal that tugs at your heart strings and will get people to act. I wouldn't be surprised if they get 20,000+ costs donated. You can personalize your own video here.
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